Branding Manhattan Neighborhood Network's Public Access Revolution

Brand Identity

Client: Manhattan Neighborhood Network (MNN)

Agency: Do Big Things

Team Role: Lead Designer

Established in 1992, Manhattan Neighborhood Network (MNN) is a public-access television channel and media production hub. It promotes creative expression, independent voices, and community engagement in New York City.
Animation: Chris Paz

Discovery

MNN decided to refresh their brand in anticipation of opening their modern facility, MNN on 38th. They aimed for a visual identity that reflects their commitment to media learning and production, positioning them as a focal point of creative expression in the community.

A Before & After image of the old logo next to the new oneTwo images from a discovery workshop, showing MNN's brand positioning as progressive, inclusive and slightly casual. Brand keywords are: modern, inclusive, energetic, progressive, inventive, friendly.Two early logo explorations

Identity

The challenge lay in ensuring versatility—the logo needed to stand out on large signage while remaining clear and distinct in smaller, on-screen applications such as TV listings and broadcast overlays. The bold typography was inspired by the art deco-era building renovated to house the new facility.

The final logo on blackThe final logo on whiteThe logo cut out to reveal an image of NYC behind the letters

Brand in Action

The logo design has been extensively used in the new facility, as well as on shirts, tags, and other brand collateral.

This video, produced by the client, offers a tour of their facility, showcasing the logo in its real-world application. (Credit: Manhattan Neighborhood Network)
A mockup of the printed logo on a white pageA mockup of the logo on a videocassetteA mockup of the logo on a microphone
Two tshirts with the MNN logo
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